Shiner Light Blonde
2023 Water Activities Trade Campaign
Poster & Billboard Design - 2023
With the brand experiencing declining sales among younger audiences, I was hired to design a poster, billboard, and coaster showcasing water-based activities where younger consumers are enjoying beers.
The Brief
I collaborated with the Bakery Agency to seamlessly integrate their product photography while respecting the initial concept layout. I carefully selected stock images that matched the lighting, camera angles, and positioning. I also turned their typography lockup into "floaties" to blend it with the overall design.
Note:
My apologies for the low quality of the assets, my hard drive broke down and I’m in the process of recovering data. This is all I had available for now.
Stock Images
Here are some of the images I have used and blended together to create the poster. After many hours of research, these were sourced and purchased on Adobe Stock and Envato Elements.
Final Assets
Coaster
(Front & Back)
Dimensions:
4” x 4”
(10,16cm x 10,16cm)
Banner
Dimensions:
96”x 36”
(243,84cm x 91,44cm)
Poster
Dimensions:
18” x 24”
(45,72cm x 60,96cm)
